William Xu

CEO

Mr Xu Ya is a visionary CEO who is characterized by a combination of strategic foresight, relentless drive, and an innovative mindset. He possess an innate ability to identify market gaps and predict future trends, often seeing opportunities where-others see obstacles. His leadership is marked by an inspiring vision that galvanizes a team, even in the face of uncertainty, while his decision-making is both bold and calculated.

He has an entrepreneurial spirit, a high tolerance for risk, and an ability to pivot quickly when necessary. He is deeply customer-focused, understanding that creating value for users or clients is central to long term success. He is skilled at fundraising, networking, and building strategic partnerships that fuel growth.

Equally important, he has a talent for cultivating a strong company culture, fostering innovation, and hiring top talent. His leadership style is often hands-on in the early stages but evolves as he scale the company, ensuring that processes, teams and structures are in place for sustainable growth. He is resilient, adaptable, and always focused on the big picture, maintaining clarity of purpose while navigating the complexities of building a business from the ground up.

Michael Ng

Executive Director

Michael is a seasoned technology and business leader with over 20 years of experience as a Chief Technology Officer (CTO) and Director sales and Marketing for several global companies. With a strong academic foundation, he holds degrees in Business Administration and Statistics, complemented by a master degree in Technology. His expertise spans across technology strategy, business development, and market expansion, driving innovative and growth in competitive industries. Additionally, Michael is certified in Financial management by an international financial institution, equipping him with a strong understanding of financial strategy and corporate governance. His leadership and multidisciplinary expertise make him a valuable asset in navigating complex business landscapes.

Dickson Ng

Chief Ambassador

If you need something fixed, ask Dickson. Dickson is the embodiment of the DIY mentality and has a proven track record of getting things done in both conventional and unconventional ways. As one of our first Chief Ambassadors, you may see him guiding new team members or helping us brainstorm new ways to help our staff.

Royston “Roy” N.

Director of Sales and Marketing

Roy is a bit of a homebody. He is more interested in a short bike ride to the park than climbing Mount Everest, but he enjoys new experiences as long as he can get to them easily. As Director of Sales and Marketing, Roy is in charge of a whole slew of different projects including advertising, website development, and our Social Media pages. Roy’s work experience has placed him in many different industries; from retail, to food service, to IT. It is our belief he is trying to become a human Swiss-Army knife, but he won’t say.

Jonathan Roberts

Sales and Marketing

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